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Websites & Web DevelopmentBusiness websites that get found on Google and turn visitors into enquiries.Learn more

SEO & VisibilityTechnical SEO, local SEO and content that gets you found on Google when it matters.Learn more

App DevelopmentApps for iOS and Android: bookings, orders, service and staff tools under your brand.Learn more

Social media on autopilotAI writes and publishes your posts – you just approve.Learn more

Automation & BotsTelegram bots and smart workflows that handle enquiries, bookings and routine work.Learn more

AI SolutionsPractical AI assistants for service, knowledge, content and sales.Learn more

Support & MaintenanceMaintenance, updates, backups and further development – reliable and personal.Learn more

Business EmailEmail on your own domain – securely set up and reliably delivered.Learn more

Media & ContentImages, videos and copy that make your brand recognisable.Learn more

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Online shop · Multilingual · Europe

Stahlathlet An online shop for fitness equipment across Europe

A new specialist retailer for fitness equipment – for home, gyms and businesses. Built as a fast custom shop with country versions, buying guides and automated upkeep.

Stahlathlet: an online shop for fitness equipment across Europe

IndustryFitness equipment, e-commerce

MarketsDE, AT, CH, NL, PL, FR, LU, UK

AudienceHome, gyms, businesses

ScopeShop, SEO, automation

The situation

Fitness equipment is expensive and needs explaining: a treadmill for home is very different from one for a gym. Customers compare specs, load capacity and service – and expect a site that loads fast and advises them well.

On top of that came two very different audiences: private customers who order directly, and gyms, hotels or practices that need a quote for several machines. And from day one the shop was meant to serve several European countries, not just Germany.

What we built

The solution.

01

Clear catalogue

Cardio, strength, Pilates, recovery & wellness and accessories with filters, search, wishlist and customer account – launching with brands such as BH Fitness and APUS.

02

Buy or request

Home equipment with price and cart, commercial machines with “request price” – plus a dedicated “Projects” area for gyms, hotels, practices and companies.

03

Country versions

Shop versions for Germany, Austria, Switzerland, the UK, the Netherlands, Poland, France and Luxembourg with clean hreflang links.

04

Content & automation

Buying guides with care and setup tips, assembly, instruction and maintenance services, and AI-powered automatic social media posts.

Result

The shop launched in October 2026 and is already indexed by Google. It serves private and business customers in several countries from one system and keeps growing brand by brand.

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