WEB • SEO • APPS • AIIndustries
Online shops for retailers who want to win their own customers.
Marketplaces bring reach, but also fees, price pressure and someone else's rules. Your own shop belongs to you – with your prices, your data and your brand.
Discuss your projectWhy your own shop is more than a shopping cart
On Amazon or eBay you sell right next to your competitors, pay commission and barely know your customers. Your own shop builds a customer base that belongs to you – and lets you decide on range, prices and advice yourself.
To sell, the fundamentals have to be right: clear categories, filters and variants, common payment methods, transparent shipping costs and product pages that load fast and answer questions. For expensive or complex products there is often a second path – “request a price” for business customers alongside the cart for consumers.
Germany also has clear rules: terms and conditions (AGB), cancellation policy (Widerrufsbelehrung), correct price information, an order button labelled “zahlungspflichtig bestellen” (order with obligation to pay) and, since 28 June 2025, the Accessibility Strengthening Act (BFSG) for shops selling to consumers. We implement all of this cleanly – as in the Stahlathlet fitness equipment shop with country versions for eight markets.
What your website includes
Built for your daily work.
Catalogue & filters
Categories, filters by technical attributes, variants such as size or colour, search and wishlist – customers find the right product in a few clicks.
Buy or request
Consumers order directly, business customers request a quote. Both from one system, with separate forms and clear responsibilities.
Checkout built to German legal requirements
Checkout with all mandatory information, the “zahlungspflichtig bestellen” button, integrated legal texts and accessible operation in line with the BFSG.
Get found
Fast pages, clean product data for Google Shopping, country versions with hreflang and buying guides that capture search demand.
Examples from practice
Related services
Since 28 June 2025 the BFSG generally applies to online shops selling to consumers. Micro-enterprises with fewer than 10 employees and no more than €2 million annual turnover or balance sheet total are exempt insofar as they provide services. Whether the exemption applies to you should be checked case by case – we build your shop to be accessible either way.
No, we don't draft legal texts ourselves – that is the job of lawyers or specialised legal text services. We integrate the texts correctly, build the checkout to legal requirements and keep prices, shipping costs and unit prices accurate.
Yes. We import products from CSV, Excel, supplier feeds or your inventory system – including images, variants and technical data. Regular updates can be automated.
In most cases yes – as a second pillar. The marketplace brings reach, your own shop brings better margins, repeat customers and independence from someone else's rules.